Our four guidelines describe how we aim to achieve value-adding growth. They are mutually dependent and complement one another. Together they define all of our business decisions and activities:
- Earn a premium on our cost of capital
- Help our customers to be even more successful
- Form the best team in industry
- Ensure sustainable development
Earn a premium on our cost of capital
We increase the value of our company by earning our cost of capital plus a premium on it. Earnings before interest and taxes (EBIT) after cost of capital is the key performance and management indicator for our operating divisions and business units. In accordance with our value-based management concept we allocate our funds in such a way as to increase the performance and income of the company. All our employees worldwide play a part to this.
Help make our customers to be even more successful
Our customers’ success is also our success. We therefore intensively analyze our customers’ specific requirements and develop the most suitable tailored solutions in collaboration with them. As a reliable partner to our customers, we combine experience and technological expertise with market know-how and innovative strength. We can be found where our customers are. We invest in growth markets in a timely manner and are active in all important markets worldwide.
Form the best team in industry
Our employees make use of their individual strengths and competencies for the success of the company. This diversity increases our innovative potential and helps us to find tailor-made solutions for our customers’ wide range of requirements. We offer our employees development opportunities as well as pay linked to company performance. Our management culture is organized around open dialog, motivation and trusting cooperation. Our values are binding for the entire BASF team.
Ensure sustainable development
Value-adding growth can only be successful in the long-term if economic success is combined with environmental protection and social responsibility. We are committed to this principle of sustainable development in all of our activities. Throughout the world, our processes and products play an important part in mastering the social challenges facing us today and in the future. Our sustainability strategy is twofold: to reduce risk and generate business opportunities. In 2007, our innovative solutions supported our customers in running their business in a sustainable and successful manner.
