helped develop the umbrella brand AgCelence® for the Latin American crop protection market.
+ €272 million sales with crop protection products 2008*
* in particular as a result of active ingredients that make plants more resilient
VALUE FOR BASF
Increased sales with products for strong plants
High earnings through new market segment We market our Plant Health concept in Latin America under the umbrella brand AgCelence: We offer farmers products that positively impact plant health as well as providing effective disease and pest control. One of the most important active ingredients with these characteristics is F 500®. It not only protects crops against fungal growth, but also strengthens their metabolism and natural defenses. These additional characteristics open up a new market and opportunities for business success for our Crop Protection division. The Plant Health concept was distinguished with BASF’s Business Excellence Award 2008.
On-site consultancy: Fredy Mariscal visits customer Edson Cagnin on his farm.
VALUE FOR SOCIETY
Better yields for farmersGood harvests through healthy plants Our Plant Health products improve the health of crops, thereby increasing yields and improving the quality of harvests, even under extreme conditions such as drought. In this way, we help farmers to be more successful and to contribute to safeguarding sustainable food supplies.
With BASF’s Plant Health products, farmers improve the yield and quality of their harvests even during droughts.