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Last Update: 03/12/2009
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Harvesting under extreme conditions

FREDY MARISCAL

helped develop the umbrella brand AgCelence® for the Latin American crop protection market.






+ €272 million sales with crop protection products 2008*

* in particular as a result of active ingredients that make plants more resilient

 

Within this report
 Crop protection products

Fredy Mariscal, helped develop the umbrella brand AgCelence® in South America. (photo)

VALUE FOR BASF

Increased sales with products for strong plants

High earnings through new market segment We market our Plant Health concept in Latin America under the umbrella brand AgCelence: We offer farmers products that positively impact plant health as well as providing effective disease and pest control. One of the most important active ingredients with these characteristics is F 500®. It not only protects crops against fungal growth, but also strengthens their metabolism and natural defenses. These additional characteristics open up a new market and opportunities for business success for our Crop Protection division. The Plant Health concept was distinguished with BASF’s Business Excellence Award 2008.

On-site consultancy: Fredy Mariscal visits customer Edson Cagnin on his Farm. (photo)

On-site consultancy: Fredy Mariscal visits customer Edson Cagnin on his farm.

VALUE FOR SOCIETY

Better yields for farmers

Good harvests through healthy plants Our Plant Health products improve the health of crops, thereby increasing yields and improving the quality of harvests, even under extreme conditions such as drought. In this way, we help farmers to be more successful and to contribute to safeguarding sustainable food supplies.

With BASF’s plant health products, farmers improve the yield and quality of their harvests even during droughts. (photo)

With BASF’s Plant Health products, farmers improve the yield and quality of their harvests even during droughts.

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