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Last Update: 03/12/2009
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Our strategy

Strategies for value-adding growth

As the world’s leading chemical company, we play a decisive role in shaping the future. We base our actions on sustainability. Our goal is to grow profitably on a permanent basis. We achieve this through operational excellence, innovation and investments in growth markets. As a reliable partner, we help our customers to be more successful with our products and intelligent solutions.

We focus our business activities on the challenges of the future. In times of economic difficulty, we continue to concentrate on innovative business areas and profit from our wide portfolio range, operating excellence, solid financing and a high-performance team. We invest early in growth markets and are present in all important markets. Our active portfolio management, acquisitions and divestitures make us economically independent and more competitive. All BASF employees contribute to affirming our number one position in the chemical industry through their creativity, individual responsibility and performance. In order to guarantee this in the future, our personnel policy centers on long-term developments, with a program on demographic change, and a stronger focus on internationality and diversity.

Strong portfolio through acquisitions

We strengthen our position and reduce the cyclical nature of our business through acquisitions. With the takeover of Ciba Holding AG in Switzerland, we continue to expand our leading position in specialty chemicals. In order to efficiently integrate Ciba’s activities, we are developing a market-driven positioning for the combined businesses and optimizing our structures. With the acquisition of Revus Energy ASA in Norway, we have strengthened our oil and gas business in Europe.

OUR POSITIONING


BASF is the world’s leading chemical company. We offer intelligent solutions with innovative products and tailor-made services. We open up opportunities for success through trustworthy and reliable partnerships.


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