Last Update: 03/12/2009
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Four strategic guidelines

Our four guidelines form the basis for our activities and make us strong for the future:

We earn a premium on our cost of capital

A prerequisite for our long-term success is that we earn a premium on our cost of capital. We therefore concentrate our funds more strongly on attractive business sectors. Income from operations after cost of capital is our key performance and management indicator. We rely on our employees for implementing this guideline. Together they make an important contribution within the framework of our value-based management and make our company more competitive.

We help our customers to be more successful

We are there where our customers are: in all important markets around the world. As a reliable partner and advisor, we already want to understand today what our customers need tomorrow. Based on their requirements, we mutually develop innovative products and technologies – because our customers’ success is our success.

We form the best team in industry

Our strategy for value-adding growth relies on having the best team in industry. Every employee can contribute to value-based management. We recognize the benefits of employee diversity: With differing competencies and perspectives, they help us understand customers better and develop tailor-made solutions for them. Our management culture is built on open dialogue and trustworthy cooperation. To attract and keep the best professionals and managers, we offer development opportunities as well as pay linked to company performance.

We ensure sustainable development

At BASF, sustainable development means combining economic success with environmental protection and social responsibility. We are committed to this concept in all business activities. The goal of our sustainability strategy is to minimize risks and open up new business opportunities: for example with sustainable products and services that give us and our customers a competitive advantage. Throughout the world, our products make a contribution to solving global challenges.

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